Product Director - Performance CPUs

About SiFive

As the pioneers who introduced RISC-V to the world, SiFive is transforming the future of compute by bringing the limitless potential of RISC-V to the highest performance and most data-intensive applications in the world. SiFive’s unrivaled compute platforms are continuing to enable leading technology companies around the world to innovate, optimize and deliver the most advanced solutions of tomorrow across every market segment of chip design, including artificial intelligence, machine learning, automotive, data center, mobile, and consumer. With SiFive, the future of RISC-V has no limits.

At SiFive, we are always excited to connect with talented individuals, who are just as passionate about driving innovation and changing the world as we are.  

Our constant innovation and ongoing success is down to our amazing teams of incredibly talented people, who collaborate and support each other to come up with truly groundbreaking ideas and solutions.  Solutions that will have a huge impact on people's lives; making the world a better place, one processor at a time. 

Are you ready?  

To learn more about SiFive’s phenomenal success and to see why we have won the GSA’s prestigious Most Respected Private Company Award (for the fourth time!), check out our website and Glassdoor pages.

Job Description:


SiFive is looking for a director-level product marketing manager who is passionate about defining products to meet customers needs.  This person will own the performance CPU portfolio and associated systems which are being deployed in consumer and infrastructure markets.  The role requires someone very outward facing who can engage with customers and ecosystem partners to understand exactly what they need to maximize their success.  SiFive already has numerous design wins in consumer and infrastructure markets, so this role will be building on this to further grow the business. 

The open standard model of RISC-V is fundamentally changing the way the industry is thinking about CPUs and compute.  As the leading provider of IP based on RISC-V, SiFive is one of the key players driving this change working with many leading companies across the semiconductor industry. As a member of the product team at SiFive you will become the face of your products externally and internally making this a highly visible & impactful role.


  • Cradle to grave product management for SiFive’s performance family - our highest performance out of order CPUs used in markets such as consumer and infrastructure. 

  • Create compelling go-to-market and sales collateral demonstrating the value of SiFive’s products.

  • Engage with customers and strategic partners to both understand their requirements and to drive design wins for SiFive

  • Work with business development and sales to define the right go-to-market strategy for each market segment

  • Provide market requirements to internal teams to define future product needs

  • Manage products through the development lifecycle



  • 10+ years in technology industry 

  • 7+ years in customer facing role such as Product Management and Marketing, Segment Marketing, Business Development, Field Applications engineering

  • Fluent in semiconductor SoC architectures for consumer (wearable, mobile, TV etc..) and/or infrastructure segments (server, networking, storage etc..)  

  • Good understanding of customer software requirement in those segments

  • Balanced marketing & technical credibility - able to understand technology and then articulate its value to customers.

  • Public speaking in front of a diverse audience ranging from 5 – 100+ people and a mix of technical and business audience. Ability to crisply articulate and communicate highly complex concepts and arguments 

  • Ability to enable sales to drive large complex opportunities from concept to closure

  • Ability to work in a fast-moving, diverse work environment

Nice to Have:

  • Understanding of CPU microarchitectures.  This is secondary to understanding of how CPUs are deployed in customers systems

  • Good knowledge of Arm and/or RISC-V architectures

  • Previous experience in IP licensing, especially in processors & surrounding IP

Additional Information:

This position requires a successful background and reference checks and satisfactory proof of your right to work in:

United Kingdom

Any offer of employment for this position is also contingent on the Company verifying that you are a authorized for access to export-controlled technology under applicable export control laws or, if you are not already authorized, our ability to successfully obtain any necessary export license(s) or other approvals.

SiFive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.