Sales VP, Greater China

About SiFive

As the pioneers who introduced RISC-V to the world, SiFive is transforming the future of compute by bringing the limitless potential of RISC-V to the highest performance and most data-intensive applications in the world. SiFive’s unrivaled compute platforms are continuing to enable leading technology companies around the world to innovate, optimize and deliver the most advanced solutions of tomorrow across every market segment of chip design, including artificial intelligence, machine learning, automotive, data center, mobile, and consumer. With SiFive, the future of RISC-V has no limits.

At SiFive, we are always excited to connect with talented individuals, who are just as passionate about driving innovation and changing the world as we are.  

Our constant innovation and ongoing success is down to our amazing teams of incredibly talented people, who collaborate and support each other to come up with truly groundbreaking ideas and solutions.  Solutions that will have a huge impact on people's lives; making the world a better place, one processor at a time. 

Are you ready?  

To learn more about SiFive’s phenomenal success and to see why we have won the GSA’s prestigious Most Respected Private Company Award (for the fourth time!), check out our website and Glassdoor pages.

Job Description:



 The Role:

We are currently seeking an adaptable, successful, and experienced Sales VP, Greater China, as we increase our market share overseas. In this role, you will be responsible for the success of our expansion into overseeing all aspects of the business.  In order to succeed in this position, you need to be highly driven, have a passion to win and establish a successful sales enterprise and build the business from the ground up.


  • Reporting to the Corporate Global VP of Sales, this person will have the responsibility to manage sales activities for SiFive IP products in China as the first, full-time SiFive sales presence in China.

  •  Responsible to help define the technical needs for successful IP products in China and communicate back to Headquarters what is necessary to succeed in China market with China customer base. 

  • Be Responsible to define the commercial and business model needed to ensure maximum success of design wins and licensing of SiFive IP products in China.

  • Responsible for managing and developing key customer relationships with China customers.  Particularly at the VP level to help ensure success for SiFive in China.

  • Responsible working with SiFive Corporate Marketing to research and understand the needs of branding, trade show presence, general local marketing activities and other such items – locally in China - to ensure long term success of SiFive in China

  • Responsible for helping identify key talent in the region that can be recruited to help grow the business and support local China customers, as needed.

  • Responsible for generating strategic sales plans to ensure success for China customers, working closely with SiFive Product, Sales, Executive and Business Development teams.

  • Responsible for being the bearer of the SiFive brand in China and uphold the principles embraced by SiFive for excellence, innovation and technology leadership, in China.


  • Bachelor’s degree, MBA or other relevant fields, strongly preferred.

  • 20 years’ experience working in the Semiconductor or Semiconductor IP field strongly preferred.

  • 5+ years working in the area of microprocessor, GPU or DSP technologies strongly preferred.

  • 10+ years in professional Sales in the technology sector strongly preferred.

  • 15 years' or more experience in international business setting strongly preferred.

  • Fluent in written and spoken Chinese.

  • Fluent in written and spoken English.  Strong written and communication English skills are preferred.

  • Exceptionally well organized and driven by success

  • Ability to thrive in high-pressure situations

  • Outstanding negotiating skills

  • Team player that can work with multiple cultures, regions and teams in an international setting in a high growth technology play.

  • Analytical thinker with superior problem-solving skills

  • Solid history of data-driven strategic development

  • Decisive and committed.

  • A natural leader who inspires and motivates those around them

If you want to do incredible work and be challenged by exciting, truly innovative projects that will test the boundaries of your skills and creativity, then SiFive is the place for you!  Be proud of your work.  Do things better.  Join SiFive.  



SiFive is proud to be an equal employment opportunity workplace. We offer a competitive compensation package that includes a flexible work environment, enabling our employees to work smarter and in their own way, a generous time-off policy, an employee stock option program, pension scheme and much more.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.  Please contact us to request accommodation.



Additional Information:

This position requires a successful background and reference checks and satisfactory proof of your right to work in:


Any offer of employment for this position is also contingent on the Company verifying that you are a authorized for access to export-controlled technology under applicable export control laws or, if you are not already authorized, our ability to successfully obtain any necessary export license(s) or other approvals.

SiFive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.