Sr. Director, Consumer Segment Marketing

About SiFive

As the pioneers who introduced RISC-V to the world, SiFive is transforming the future of compute by bringing the limitless potential of RISC-V to the highest performance and most data-intensive applications in the world. SiFive’s unrivaled compute platforms are continuing to enable leading technology companies around the world to innovate, optimize and deliver the most advanced solutions of tomorrow across every market segment of chip design, including artificial intelligence, machine learning, automotive, data center, mobile, and consumer. With SiFive, the future of RISC-V has no limits.

At SiFive, we are always excited to connect with talented individuals, who are just as passionate about driving innovation and changing the world as we are.  

Our constant innovation and ongoing success is down to our amazing teams of incredibly talented people, who collaborate and support each other to come up with truly groundbreaking ideas and solutions.  Solutions that will have a huge impact on people's lives; making the world a better place, one processor at a time. 

Are you ready?  

To learn more about SiFive’s phenomenal success and to see why we have won the GSA’s prestigious Most Respected Private Company Award (for the fourth time!), check out our website and Glassdoor pages.

Job Description:



  • Understand the market dynamics of the segment using a combination of research, data, and direct engagement with customers and partners.
  • Interact with OEMs, SoC Companies, Ecosystem Partners to understand the key trends in this market and its relevance to SiFive products and technologies
  • Formulate the market dynamics and customer trends into coherent market intelligence and strategy which feed into SiFive's product requirements
  • Work closely with various customer-facing teams to support customer engagements
  • Drive key executive partnerships and business development activities in the segment
  • Provide direct feedback to Product, Architecture, and Engineering teams on market trends and product requirements

Required Skills and Experience:

  • 15+ years in the technology industry
  • 10+ year in customer facing role such as Product Management and Marketing, Segment Marketing, Business Development, or Field Applications Engineering
  • BS in Electrical Engineering or related major
  • Strong, demonstrated track record of industry success in the related market segments
  • Fluent in semiconductor SoC architectures with an understanding of how IP is deployed in the industry
  • Balanced marketing & technical credibility- able to understand technology and then articulate its value to customers
  • Ability to work with sales teams to close designs successfully
  • Ability to work in a fast-moving, diverse work environment
  • Good knowledge of Arm and/or RISC-V architecture

Compensation Range:



Additional Information:

This position requires a successful background and reference checks and satisfactory proof of your right to work in

United States of America

Any offer of employment for this position is also contingent on the Company verifying that you are a authorized for access to export-controlled technology under applicable export control laws or, if you are not already authorized, our ability to successfully obtain any necessary export license(s) or other approvals.

SiFive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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